Press Release


Feel the beat

In collaboration with King Hamad University Hospital and Mohammed Bin Khalifa Bin Salman Al Khalifa Cardiac Centre, Majid Al Futtaim Shopping Malls launches its 10th annual heart health campaign ‘Feel the Beat’ to raise awareness on cardiovascular disease

Complimentary heart testing for women across all shopping malls at City Centre Bahrain


Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has launched its 10th regional health awareness campaign, Feel the Beat, offering complimentary cardio-health screening for women in shopping malls in the Bahrain, UAE,  Egypt, Lebanon and Oman, in collaboration with the American Heart Association, the world’s leading voluntary organization dedicated to building healthier lives, free of cardiovascular diseases and stroke, and with the Mohammed Bin Khalifa Bin Salman Al Khalifa Cardiac Centre and King Hamad University Hospital. The two month-long campaign starting first week of September till end of October aims to spread awareness of cardiovascular disease, prevention and the importance of early detection. From September 28 – 29 City Centre Bahrain will offer free heart health check-ups inside the mall starting from to coincide with World Heart day on the 29th of September.

Cardiovascular disease is often perceived to mostly afflict men; however, Feel the Beat aims to help more women become aware of the risks to their heart health. According to a Nielsen study of women in the GCC, the top two health concerns were high-cholesterol levels and being overweight, both of which are risk factors for heart diseases. Despite heart diseases being the leading cause of deaths in the region, the perception of risk is low and warning signs are often ignored.

“Majid Al Futtaim’s annual social impact programme, Feel the Beat, is part of our sustainability efforts and how we encourage the wellbeing of the communities we serve. Feel the Beat empowers women of all ages to take control of their overall wellbeing and learn more about heart health. Over ten years we have tested 8000 women at our shopping malls in Bahrain and raised awareness of one of the most prevalent diseases affecting women in the region,” said Duaij Al Rumaihi, Senior Mall Manager, at Majid Al Futtaim - City Centre Bahrain.

“Cardiovascular disease is the world’s leading killer, so we’re working globally to build healthier lives,” said Dr. Ahmed Gabroun, Fellow American Heart Association, Member Emirates Cardiac Society. “Through the AHA Go Red for Women movement, we have made a commitment to collaborating with our communities to be a relentless force for a world of longer, healthier lives and to take action for women’s cardio-health.”

From September 23rd – 29th, City Centre Bahrain will have an allocated area to host medical professionals who will administer complimentary cardio-health screening for women. At each designated location, visitors will be able to check their Blood Pressure, Blood Sugar and Body Mass Index (BMI) to determine if they are at risk of heart diseases and if they would require a follow-up consultation for further analysis.

For more information please visit