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Press Release


City Centre Bahrain takes part in Majid Al Futtaim's 11th annual 'Feel the Beat' heart health campaign

In collaboration with King Hamad University Hospital
Complimentary heart health testing will be provided for women 


City Centre Bahrain takes part in Majid Al Futtaim's annual 'Feel the Beat' heart health campaign launched across 12 malls in the region for the 11th consecutive year in collaboration with King Hamad University Hospital and the American Heart Association, by offering complimentary heart-health screening for women at the mall's Central Galleria between 28th and 29th September. 

Confronting the prevalent rate of heart disease in the region, Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, launched the initiative in 2009 to encourage more women to become aware of the risks associated with heart disease. According to the World Health Organization, heart disease represents one-third of all deaths among women globally.

Feel the Beat campaign which offers complimentary heart-health screening for women in malls across Bahrain, the UAE, and Oman, runs throughout September and October, and coincides with World Heart Day on September 29th. The initiative launched in partnership with American Heart Association has grown over the years to inform and educate more of Majid Al Futtaim's mall customers about the importance of looking after the heart as part of their overall physical wellbeing. The campaign also continues to spread an important message about detecting and preventing cardiovascular diseases at any age, with this year's initiative carrying the message "You're Never too Young to Test" as a reminder to younger mall guests.

"Organizing 'Feel the Beat' campaign highlights our commitment to the complete wellbeing of the women in our communities. Over the past years, we have been able to help thousands of women, and have contributed to raising awareness about cardiovascular diseases and ways to prevent them, and we are confident that our efforts in promoting a healthy lifestyle can make a big difference. At City Center Bahrain, we take pride in the pivotal role we play in contributing to the well-being of not only our employees and their families, but the community as a whole", said Duaij Al Rumaihi, Senior Mall Manager at City Centre Bahrain.

Taking place at the mall's Central Galleria to reach more shoppers, the complimentary heart health screening will be conducted by medical professionals from King Hamad University Hospital. Doctors will measure blood pressure, blood sugar, and Body Mass Index (BMI) to determine if the person is at risk of heart disease, before advising on a follow-up consultation and analysis if necessary. Visitors will also be made aware of the risks and warning signs of heart disease, which are often ignored. 

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