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Skechers

Skechers is an American shoe company, headquartered in Manhattan Beach, California, founded by LA Gear shoe company founder Robert Greenberg. After being ousted from the LA Gear board, Greenberg started Skechers in 1992 with his son as a distributor for Doc Martens. They launched their own shoe line in 1995. Skechers' early products were Doc Martens style utility boots and suede skate shoes; the company has since diversified to include thousands of styles of lifestyle footwear. It has also been refocused toward girls, promoted by female pop stars such as Brandy, Britney Spears, Christina Aguilera, The Spice Girls, Ashlee Simpson, Gwen Stefani and Carrie Underwood. David Cook has signed an endorsement deal with Skechers that will run through December 2009. Skechers' brands include Skechers Sport, Skechers USA, Active, Cali, Shape Ups, Skechers Work and Skechers Kids. Branded separately, the company's fashion and street lines include Unltd. by Marc Ecko, Rhino Red, Red by Marc Ecko, Zoo York, Punkrose, Public Royalty, and Mark Nason.

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