Shoppers Step Fashionably into Fall at City Centre Bahrain
Month-long 'Fall for Fashion' campaign uncovers the season's hottest shoe and handbag trends
12 Sep, 2012
Step fashionably into the fall season by celebrating ‘Fall for Fashion’ at City Centre Bahrain and find the latest shoes and handbags to compliment your post-summer style. For one event-filled month starting September 19th through October 20th, shoppers at City Centre Bahrain will be treated to a non-stop fashion event with stylish display featuring your favourite brands, chances to win a shopping spree worth BD 3,000 and a special community project involving school kids in the community. Moreover, in recognition of Breast Cancer Awareness Month, City Centre Bahrain will also be supporting the cause with the return of the successful ‘Kick up your heels’ Walkathon next month.
“This year, our popular Fall for Fashion event will focus on shoes and handbags, giving shoppers the chance to explore some of the exciting brands City Centre Bahrain has in store,” said Duaij Khalifa Al Rumaihi, Senior Mall Manager for City Centre Bahrain . “We’ll be showcasing some of the favourite elements, such as the highly anticipated fashion display – and also giving away bigger prizes, and involving the entire community including schools and our loyal social media fans to create a more interactive experience for everyone.”
At the core of all the activity will be an exclusive fashion display, themed ‘It’s all about Shoes & Bags’. Hosted in the Central Galleria, this will be an exquisite and classy exhibition featuring the latest shoe and handbags trending this fall which will be complimented with celebrity quotes, addressing their passion for fashion. At the centrepiece will be a larger than life shoe installation – a Giant Red Shoe, which is a replica of one of aennis eunis's designs this fall. Designer Anas Younis who launched the aennis eunis mark recently in the Middle East, is an architect from Amman, Jordan who spent time in Florence, Italy and New York City. His various experiences reflect a worldly approach to his designs and his creations have -become a symbol of fusion between modern and traditional Arabian design. This shoe will be available for sale at Saks Fifth Avenue.
Giving enthusiastic shoppers daily chances to revamp their shoe and handbag collection, City Centre Bahrain will be giving away the chance to win a daily prize of BD 300 in GiftCards with a minimum spend of BD 30 in the mall. But that’s not all – during ‘Fall for Fashion’, those who spend the minimum at any fashion store can double their chance to win and be entered to win a grand prize shopping spree worth BD 3,000! To enter, shoppers need to complete a fun Trivia Card with clues found at the shoe and bag display at the Central Galleria.
For two weekends over September 20-22nd and September 27-29th shoppers can put their best foot forward, and try on some high-fashion shoes during the “Does the Shoe Fit” event in the Central Galleria. Each day, a shoe brand will showcase the “Shoe of the Hour,” during which shoppers can try on the shoe for the perfect fit. All participants will receive a discount voucher for the featured shoe store, and if the shoe fits there is an additional chance to win a BD 100 shopping spree exclusively at the store!
City Centre Bahrain ’s ‘Fall for Fashion’ campaign will be featuring ‘The Most Creative Shoe Box’ gallery, running from October 7-20th. School kids at Bahrain Bayan school will be given the chance to show off their artistic talents by participating in ‘The Most Creative Shoe Box’ competition.,
Additionally, in recognition of Breast Cancer Awareness Month, City Centre Bahrain will bring back the successful “Kick up Your Heels’ walkathon in support of Think Pink Bahrain – a local organisation dedicated to raising awareness of the disease. Hosted for the 2nd year, the 3km walk will take place on Saturday October 13th and will involve exciting prizes including a weekend getaway at the Kempinski Grand & Ixir Hotel City Centre Bahrain for the highest fundraiser, and a brunch for two at the hotel for the most creative costume.
City Centre Bahrain social media fans will also have the opportunity to celebrate in the spirit of ‘Fall for Fashion’ with a special campaign called ‘Do You Love Your Shoes/Bag?’ Fans will be invited to upload a photo of themselves wearing their most fashionable pair of shoes while shopping at the mall, and share why they love their shoe or bag. Each week, the most stylish fan will be rewarded with a BD 50 GiftCard to splurge at the mall.
Giving everyone a chance to win during ‘Fall for Fashion’, City Centre Bahrain is also promoting a greener environment by giving shoppers a reusable and eco-friendly City Centre Bahrain branded bag, with a BD 50 purchase or more, while quantity lasts.
With a non-stop month of shoe and handbag inspired fashion, City Centre Bahrain ’s ‘Fall for Fashion’ campaign will be the most-talked about event in the community.